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CG/10/001
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Digital Marketing Manager

Chennai
3-10 Years


We are looking for a Digital Marketing Executive to develop, implement, track and optimize our digital marketing campaigns across all digital channels.We expect applicants to be adept in digital marketing & analytics. You need to have great hands-on experience and in-depth knowledge in SEM, SEO, PPC, Affiliate marketing, viral marketing, social media marketing and google analytics & AdWords.

Responsibilities

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Manage Alliances with Partners (Banks, Advertisers, Publishers & Affiliates)
  • Brainstorm new and creative growth strategies
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

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